Jon Frank London, the sustainable clothing producer, has launched its first range of affordable sustainable t-shirts specifically designed for festivals and adventure seekers. The t-shirts which are produced with the latest environmentally friendly technology are aimed at conscious consumers who pride themselves on changing the climate crisis.
The company was launched during lockdown as coronavirus reset the entire world by two Irish brothers, Damien and Jonny Tuffy. The brothers stepped away from day jobs to create the fashionable adventure clothing as they themselves felt there was not enough choice of clothing produced in a way that directly improves the climate.
Jon Frank London has also partnered with One Tree Planted. Every product that is sold through their website directly means one tree is planted around the world. Meaning sales directly contribute to improving the world's climate and reforestation.
Starting with T-shirts before moving to hats, socks and other clothing options Jon Frank London sell a limited number of each product to ensure there is no over stock and waste is reduced as much as possible.
Speaking about the launch Damien Tuffy said he has always tried to purchase sustainable clothing but the range that are out there are unaffordable and not suited to adventure, biking and festivals.
Tuffy said: ‘Jonny and I are passionate about clothing and the environment. We know that the world is becoming more climate-conscious but this hasn’t transferred to clothing. We want to be global leaders in providing environmentally friendly, sustainable fashionable clothing. We’ve produced this first edition to whet the pallet of our consumers and we have a lot more in store’.
Jon Frank London first edition t-shirts are on sale now and can be purchased https://www.jonfranklondon.com/
For more information on One Tree Planted please visit https://onetreeplanted.org/
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For more information contact:
Andy Synnott
Head of Marketing
marketing@jonfranklondon.com
+353 87 093 2524
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