The Story Behind JF LDN
Everything has changed, right? How we communicate, how we interact, how we see the world around us. If we’re not helping, we’re hindering. We know our planet needs our help and we know that no matter how small that change is it is having a positive impact. Sustainability is no longer a buzzword thrown around white-walled office buildings in concrete jungles but is at the forefront of world-changing campaigns on our streets.
We’re creating our own movement, our own culture. At Jon Frank London we’re producing clothing that not only identifies with our core values of honesty, integrity and mostly fun but also looks after the world around us so we can enjoy it a little longer.
It’s a culture that crosses boundaries, a movement that speaks to not only the environmentalist in us all but also twigs those adventure endorphins that drive adrenaline.
We don’t pretend to be anything we’re not, we’re trying to change the world yea but we’re not pretending to save it. We make hats, tees, or as we call it cool clothes that are made the right way. Made for festivals, made for bikers, made for people who want to look good in the right way.
Oh and we’re brothers, with a goal and just enjoying life. So join us, join the Jon Frank family, join the Jon Frank movement. Change the world.

The Name
Well Jon comes from Jonny, obviously, and Frank comes from the detailed marketing analysis campaign we ran and figured out it sounds better than Jon Damien London. So there we are, Jon Frank London.
Meet the Brothers
Damien
Damien is our chief designer. The brains behind our creative concepts and someone who claims to know what he is doing. Some say he's camera shy so you got to get him while he's unaware.
One thing he does understand is a nice t-shirt and that’s why we’ve given him the keys to the design.


Jonathan
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Jonathan (Jon) does the boring stuff. He's the guy behind the scenes that questions everything to make sure we're on the right track.
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He cannot sit still and loves MotoX, mountain biking, hikes and for some reason can't sleep if he's had a glass of red wine!
Jon embodies the values behind Jon Frank London and drives our ideas to become realities.
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